On 15 October, the Food & Sake Expo, hosted by JFC New Zealand, was held in Auckland, New Zealand for buyers, restaurant owners and the general public. CLAIR supported the Aomori Prefectural Government, who had a booth there to promote their products.
The booth was promoting five food and beverage companies from Aomori who gave attendees the opportunity to sample their local rice, apple juice, squid and scallops. A lot of people attended, exceeding the host’s expectations, and a long line of people formed in front of booths as attendees were excited to try all the different products.
There is a small distribution of Japanese food products in New Zealand but we believe there is an appetite for more as attendees were both excited and enthusiastic about the food and drinks promoted at the expo with some proceeding to make purchases.
Aomori prefecture representatives at the expo stated that the event was a good way to further expand the export of food products from Aomori into the Oceania region. The event was a success and we hope the feedback from attendees will help Aomori in their mission to expand their overseas business activities.
