On 14 July, the Adelaide Japanese Cultural Day was held in Burnside, a suburb of Adelaide, South Australia. This event was organised by the Australia Japan Association of South Australia and the Burnside City council.Themed around “Winter Tanabata and Winter Obon” (two Japanese summer festivals), the venue was decorated with bamboo for Tanabata and a Torii gate. Attendees of all ages enjoyed various Japanese cultural experiences, including koto (Japanese string instrument) performances, calligraphy, tea ceremonies, kimono displays, taiko drumming, kendo demonstrations, and Bon Odori dancing.
For the first time, CLAIR Sydney had a booth at this event, where we promoted various Japanese tourist destinations and the JET Programme. We provided information about both well-known and lesser-known attractions in Japan. Whether they had been to Japan before or not, visitors found the information helpful for planning future trips to Japan.
We will continue to promote Japan and attract tourists, building on our efforts in municipal PR at such Japanese festivals.
