The 2024 Australian Sake Festival, an event where visitors can enjoy tasting various different types of Japanese alcoholic beverages, including sake, shochu, and fruit wine, and try local Japanese foods as well as initiate business negotiations, was held in Sydney over two days on 28 and 29 September 2024. CLAIR Sydney was invited by the Aomori Prefectural Government to provide support at the booth they ran at the event.
This event, now in its third year, attracted approximately 8,000 visitors over the two days, highlighting the strong interest in Japanese sake and food products in Sydney. Aomori Prefecture participated for the first time, offering several types of sake, along with two varieties of Aomori-grown rice, and scallop tastings, which drew many visitors to the booth.
At the booth, the features of Aomori’s sake and rice were carefully explained to the visitors, successfully promoting the appeal of the prefecture. The Aomori products provided were well received by many attendees, and the tasting area remained lively throughout the event.
CLAIR Sydney will continue to support the promotion of Japanese local governments in Australia.
