Sendai, Where City and Nature Live Side-by-Side ~Date Masamune’s Eternal Town~

Approximately 400 years ago, under the orders of Date Masamune, Lord of the Sendai Clan, a delegation was dispatched to Europe. This delegation is said to be the first Japanese one to cross the Pacific and Atlantic Oceans and reach the European continent.

Sendai was founded and named by Date Masamune in 1601, wishing for eternal development. Located Northeast of Tokyo, and a 1 hour and 30 minute journey by bullet train, Sendai has flourished as a financial, cultural and academic centre of the Tohoku region.

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Sendai has various events organised all year round. In spring, there is the Aoba Festival, that has a procession of samurai, taiko drums and where the sound of the flute can be heard echoing throughout the streets. In summer, there is the multi-coloured, washi (Japanese paper) decoration-filled Tanabata Festival. Autumn sees the town enveloped in music, holding the Street Jazz Festival, whereas winter sees the night sky shine bright with the Pageant of Starlight.

無題Sendai, also known as the City of Trees, is famous for being a city that is comfortable to live in. While having the atmosphere of a city, you can feel the change of the seasons in the town centre with the sunlight filtering through the zelkova and gingko trees. In addition the arcade streets span out from the front of Sendai station so you can enjoy shopping at your own pace without worrying about car traffic or bad weather.

Moreover due to the food connoisseur Date Masamune, a food culture also developed in this area. You can have your fill of seasonal foods raised in a rich, natural environment, and fresh seafood caught in the affluent fishing grounds of the Miyagi coast – all while enjoying fragrant local sake. At night, enjoying Japanese food and sake in the restaurants and bars of the amusement district’s Kokubuncho, home to over 2000 restaurants, where the local Sendai people gather with their co-workers and friends, is highly recommended.

無題In the Sendai suburbs, surrounded by rich and prosperous nature, you can enjoy a diverse range of scenery in each and every season. From central Sendai, you can reach Akiu and Sakunami onsens (hot springs) in around 30 minutes. From Sakunami onsen, there is a popular trekking course path which leads to Yamadera, a famous temple. Part way on said trek, there is a chance you may encounter monkeys! Yamadera, also known from one of the haiku poems composed by great poet Matsuo Basho, towers up a small mountain with a view of such magnificence and serenity that one can forget the passage of time.

Furthermore, in the South of Sendai, Mount Zao stretches out brilliantly. It is here that the crater lake called Okama has been created by a volcanic eruption. It shines an emerald colour and emits a mysterious aura. These, together with the frosty, ice and snow covered pine trees are symbolic of Zao. After enjoying trekking and skiing, one can relax and unwind in the onsen.

In addition, we cannot forget Matsushima, the first bay in Japan to be admitted to the Most Beautiful Bays in the World Club. The contrast of the small islands floating in the vast sea and the setting sun is truly a beauty that takes the breath away – no wonder this view is considered to be one of the best three of Japan.

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Sendai was named by Masamune, in hopes of eternal development. It sustained damage from the 2011 Great East Japan Earthquake but thanks to the support of everyone, the region has made great strides towards recovery and is restoring its previous energy. The will of Masamune, who 400 years ago had already turned his attention to the world beyond the seas, has been continuously inherited, giving Sendai a warm, hospitable attitude towards foreigners, eagerly awaiting their arrival.

We hope you come and learn about the Date family’s history and enjoy the food culture, shopping and rich natural environment!

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Time need to get from Sendai to various places (all times approximated):

  • Matsushima – 30 mins (train)
  • Akiu Onsen – 30 mins (car)
  • Sakunami Onsen – 30 mins (train)
  • Yamadera – 50 mins (train)
  • (there is a trekking course between Sakunami and Yamadera)
  • Zao – 1 hour (car)
  • Hiraizumi (world heritage site) – 40 mins (train and bus)

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