On 19 May, the Melbourne Snow Travel Expo 2019 was held at the Melbourne Convention and Exhibition Centre. The expo is a comprehensive ski show attended by representatives from ski resorts, ski and snowboard equipment retailers, and travel agencies from all over the world. CLAIR Sydney assisted the local governments of Aomori Prefecture and Kuroishi City at the Aomori booth to promote the ski resorts and accommodation in their local areas. The large venue was filled with skiers, snowboarders and travel company agency staff, many of whom visited the Aomori booth to find information on Aomori, which has good snow quality.
In addition, a CLAIR Sydney staff member was also at the JAPAN ROADSHOW held by JNTO (Japan National Tourism Organisation) in the InterContinental Melbourne the Rialto on 20 May, and in the Hyatt Regency Sydney on 21 May. At the events, CLAIR Sydney supported the Aomori Prefecture and Kuroishi City Governments with their promotion of tourist destinations in their areas to travel agencies in Australia. Many travel agency representatives at the events sought after not only ski-related information, but also information on the activities available in the areas throughout the rest of the year. It was a good opportunity to learn about the trends that travel agencies are interested in and to promote Aomori to the representatives.
CLAIR Sydney will continue to support Japanese local governments’ destination promotion activities in Australia.
