At Snow Travel Expos in Sydney (17May) and in Melbourne (24May), exhibitors from around the world, including Japan, promoted their region’s winter playgrounds.
The Sydney and Melbourne Expo aimed to promote ski tourism and cutting edge ski goods to Australia. According to organisers, the event attracted over 6,000 people in each city.
With the support of CLAIR Sydney, the Hokkaido Tourism Organization, Tohoku Tourism Promotion Organization, Nagano region and Niigata region each ran booths at the Expo to further encourage and promote visits to their respective ski resorts.
Japan related booths
Hakkoda ski resort booth
The day after the Expo in both cities, the Japan National Tourism Organization (JNTO) organised seminars catered for Australian travel agents, whom the exhibitors gave talks and presentations to.
CLAIR Assistant Director, Hiroaki Seino delivered his last seminar presentation, which was a harmonious mixture of laughter, inspiration and awe.
“He really put in 100%, and everybody just kept on talking about how great he was. If there is an increase in Australian tourists to Hakkoda ski resort, I reckon that bloke and his snow gear did it.”
Many Australians love to go skiing in Japan, attracted by the powder snow, the many onsen (hot springs), and the Japanese food.
Come have a great snow experience in Japan this summer!
Business consultations in Sydney
Presentation in Sydney
From the 3rd to the 13th of December, eight selected swimmers from the Fukuoka Swimming Association visited NSW, where they participated in joint training sessions with a local school and competed in the 2024-25 Speedo NSW Senior State Age Championships.
