On 26 October, the first ever Saitama Products & Tourism Fair was held in Sydney. Being the first such event of its kind to promote Saitama products and tourist destinations in Sydney, its proximity to Tokyo (30 minutes by train) was emphasized along with its local dishes, delicacies and historical sites.
10 local business representatives from Saitama participated in the fair to introduce various goodies such as Saitama wheat-based udon, yuzu and gluten-free pancakes. On the day, representatives from an estimated 60 organisations and businesses (120 people) came along to join in on the fun, gathering information about Saitama whilst tasting everything that was on offer, some even proceeding to place orders for their respective businesses.
With Saitama prefecture promoting the historical Kawagoe city and the flora fields of Chichibu (both accessible as day-trip options from Tokyo), we anticipate to see an increase in overall visitors to these gorgeous getaway destinations.
