At the Snow Travel Expo held in Melbourne (22 May) and Sydney (29 May), exhibitors from around the world, including Japan, promoted their regions’ winter playgrounds. The Expo aimed to promote ski tourism and new ski equipment in Australia. CLAIR was there to help Aomori and Ishikawa prefectures with their promotional activities. Aomori Prefecture promoted backcountry skiing at Hakkoda, and Ishikawa Prefecture promoted sightseeing in Kanazawa city as a complementary side-trip after skiing in Japan.
(Backcountry skiing is an action sport involving skiing on unmaintained snow-mountain courses with professional skiing instructor)
The Hokkaido Tourism Organization, Tohoku Tourism Promotion Organization, Nagano and Niigata regions each manned booths at the Expo to further encourage people to visit their respective ski resorts. According to the organiser, the event attracted about 6,000 people in both Melbourne and Sydney.
On the following day after both Expos, the Japan National Tourism Organization (JNTO) hosted the Japan Snow & Adventure Travel Mart 2016, which allowed ski resorts and other locations in Japan to provide information for travel agents in Australia. Many Australians love to go skiing in Japan, as they attracted, in particular, to the powder snow, onsen (hot springs), and Japanese food.
Come and have a great snow experience in Japan this summer!
The Aomori Hakkoda booth in Melbourne
The Ishikawa booth in Sydney
Japan Snow & Adventure Travel Mart in Sydney
