CLAIR Sydney assisted Vice Governor of Aomori Ikuo Sasaki and four other government staff, who visited Sydney to promote tourism to Aomori. In order to do so, we visited travel and airline agencies and held a ski seminar aimed at travel agencies and the tourism press. At the seminar the region was introduced as an area with untouched nature, beautiful four seasons and culture. Assistant Director of CLAIR Hiroaki Seino, who is himself from Aomori Prefecture, told the audience that Hakkoda is one of the area in Japan with the most snowfall and that Hakkoda has incredibly deep powder snow. An impressive skiing footage was then screened, followed by a talk from an online journalist who has first hand experience skiing in Hakkoda. Mr. Neil Selmon, who has just gotten back to Australia from the Local Government Exchange and Cooperation seminar, then took the stage and shared his Aomori winter tourism experience. Participants in the seminar highly rated the Aomori tourism seminar, noting that they found it very informative and were very impressed with the talks.