On 1 and 2 August, CLAIR Sydney supported the activities of the Hokkaido Prefectural Government. From 2014, the Hokkaido government has been working on increasing exports by focusing on promoting Japanese sake and agricultural produce.
Hokkaido officials came to Sydney to conduct research on how to market its produce in Australia. CLAIR Sydney provided support by accompanying the Hokkaido officials to Australian liquor stores and supermarkets and also briefed them on the Australian economy.
As of late, Japanese sake in Australia is imported from other prefectures in Japan. Hokkaido will be making a plan to break into the market based on the research they are currently conducting.
