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Tourism Promotion at the Sydney Cherry Blossom Festival 2019

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On 17 and 18 Aug, CLAIR Sydney ran a booth at the Sydney Cherry Blossom Festival 2019 held in the Auburn Botanical Gardens. The festival took place until 25 Aug.

At the CLAIR Sydney booth, we handed out brochures to promote tourist destinations across Japan, focusing on cherry blossom viewing destinations that are not known to most Australians. On Saturday, 17 Aug, members of JETAA NSW joined us at our booth and shared their travel experiences in Japan with visitors of the festival. Many of those who visited our booth are very keen to travel to regional areas off the Golden route (Tokyo, Kyoto, Osaka and more) to enjoy cherry blossom viewing in lesser-known locations. Many of the visitors expressed that they are looking forward to visiting the hidden gems we introduced to them!

The great weather over that weekend brought thousands of visitors to the festival to see the beautiful cherry blossoms, and our promotion was a big success!

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