On 2 August, the Sydney Opera House hosted Experience Japan 2017 to promote Japanese cuisine, culture and tourism. Iron Chefs Rokusaburo Michiba (Japanese), Hiroyuki Sakai (French), Kenichi Chen (Chinese) and Masahiko Kobe (Italian) served up a fabulous array of dishes. CLAIR assisted Ehime prefecture with their booth on the day.
Ingredients were provided by five Japanese prefectures, namely, Niigata, Nagano, Tokushima, Ehime and Okinawa. The five prefectures also ran booths at the event to promote tourism and their locally sourced products. There were long lines in front of all the booths to try out locally sourced citrus and peach juice, fruit peels, miso and various other goodies all of which got rave reviews from attendees.
Ehime staff stopped by William Angliss with the visiting Iron Chefs to interact with the students there as part of an event related to Experience Japan 2017. The students cooked up original dishes using ingredients from the five Japanese prefectures that participated in Experience Japan 2017 under the instruction and advice of the visiting Iron Chefs. Father and son Iron Chef duo, Kenichi and Kentaro Chen also performed a cooking demonstration by making Mabo Dofu and Nobumasa Shimoyama, world latte art champion, held a latte art workshop. It was a fantastic opportunity to promote the techniques of world class chefs and Japanese food to young prospective chefs in Sydney.On 3 August, CLAIR staff supporting Ehime prefecture activities split into two groups, one group accompanying Ehime staff to the culinary institute, William Angliss, and the other supporting Ehime staff visiting local media and travel agencies.
Ehime staff also visited media and travel agencies to promote local tourism. Particular emphasis was placed on promoting cycling destinations in Ehime such as the Shimanami sea route. The respective agencies gave Ehime prefecture some good advice and ideas on their tourism promotional activities. CLAIR also reached out to local cycling organisations in NSW and VIC to arrange meetings for Ehime.
CLAIR will continue to support Ehime prefecture in their efforts to promote their brand in Australia.
