On 31 January, Ms ANDO Akemi, Deputy Secretary General; and Ms TAKAMATSU Rie, staff of the Policy Planning Office, from the Kansai Tourism Bureau visited the CLAIR Sydney office.
The Kansai Tourism Bureau is conducting research on the role of overseas destination management/marketing organisations (DMOs), and progressive approaches in areas such as organisational management. The delegation travelled to Australia to research the tourism strategies here in Australia.
The Kansai Tourism Bureau is considering formulating a medium to long-term vision to resolve challenges relating to inbound travels and organisational operations in the Kansai region. The Bureau would like to learn about the strategies and achievements from countries with an advanced tourism sector, after which the Bureau will then utilise their learnings in their vision, and develop their own strategies for organisational activities. During their time in Australia, the delegation visited integrated resort construction sites in various locations, and had meetings with organisations such as Tourism Australia and Tourism and Events Queensland as part of the Bureau’s research.
The CLAIR Sydney office will continue to support the activities of Japanese local governments and other relevant organisations in promoting their regional local tourist destinations and experiences in Australia and New Zealand.At the CLAIR Sydney office, CLAIR Sydney staff provided the delegation with information on Australia, and discussed inbound tourism to the Kansai region and effective promotion methods with the delegation.
